The world of recruiting is often seen as job seekers marketing themselves as the “perfect” applicant for a position. However, in the HR world, it is not just applicants who are competing with one another. Many companies are going head to head in order to win over the best-fit applicants. Helping your company rise to the top is not just something for your marketing or sales department to handle, you can take some basic steps to quickly show applicants what working with your team is all about.
Building a strong talent brand can be a great mechanism to help you attract more applicants to your open positions. Here are a few examples why building a talent brand can work for you.
Explaining “Who We Are”
Just as you are curious what an applicant will be like as you read through his/her file, they are also curious about your company! Adding a short paragraph on how the company was founded and what guides the organization is a great place to start. Show your applicants how you are a unique player, stand for quality in your industry and why they should work with you. Let applicants know that when they join your team, they will make a difference by working with a great company.
United We Stand
Most companies have a Careers Page on their website. Some companies choose to incorporate this by having a link that says “Click Here to Apply” or a “Careers” tab that will lead directly to their online hiring center website. Either of these ways of incorporating your hiring site work. They show that the employees are valuable to the team and an important member of the organization. As an added bonus, we often find that companies that link their website to their online hiring center also see a solid increase in applicant traffic.
Your marketing department can be a great source for material to feature on your Careers Page. If you do not have easy access to your marketing department, here are some basic practices and online tools to help you customize your Careers Page a personalized touch.
Branding
Beyond just linking your hiring system and your company website, you should aim to create one cohesive experience for your applicants by mimicking the company’s brand. Adding the company logo and color scheme to your hiring site is a great first step. You can play around with the color wheel
during the setup process, or use free apps like
ColorZilla to grab your company color code from the logo and apply it to your hiring center..
JPG’s, GIF’s and PNG’s, Oh, My!
Your company description should state what your company does and how your exceptional team does it. Adding an image to the side can provide further proof of this. If you have a picture from a company picnic, add it! Make the applicant say, “I want to be a part of that team!”
Tweet, Post and Connect
As stated before, it is important to show your company as a united team. You want to display how well the departments work toward your common goal. Insert the URLs to your social media websites into your Careers Page. When an applicant is finished applying for a job, they can keep up with your company through your Twitter, Facebook and LinkedIn accounts. And make sure you post the available positions to these accounts too!
Branding is just as important to your product or service as it is with an open position. Showing applicants why they should work for you is critically important in the recruiting process. And, you do not have to hire a marketing agency to populate your Careers Page - everyday office tools, like PowerPoint, Paint and ColorZilla can help you create the marketing agency “pop” that your hiring site needs.
Do you have more tips and tricks for customizing your Careers Page? Please share your own tips in the comments below!
