As LinkedIn CEO Jeff Weiner says, “The world’s best recruiters think like the world’s best marketers,” and it’s time to expand the “recruiting skill set to include branding, targeting and engagement.”
Experts have already predicted 2014 is the year recruiting will begin to look more like marketing. Rather than focus on meeting short-term hiring goals and filling a specific number of positions every month or quarter, your new recruiting approach should be focused on targeted messaging, employment branding and devoting resources to position your company as an attractive workplace.
