If you’ve ever been single, pursuing a relationship of some kind, then you know how unsettling the process can be. One person tries to impress the other, communication flies back and forth, and if, at any point, one person thinks he or she is doing well but the other does not, everything breaks down. The expectations of the eager person are crushed, and the other person moves on in pursuit of something better.
Job seekers face similar perils when job hunting. There’s the anxiety of the unknown and the reality that rejection will probably happen before the search is over. But the responsibility of presenting well does not strictly fall upon the pursuing job applicant—companies have an obligation to attract the best candidates, too. And not all companies do a good job of putting their best foot forward.